Custom Business

8 Amazing Design Tips To Make Custom Business Flyers

Make Custom Business Flyers

As a marketing scheme, custom business flyers have been around for a pretty long time. Although they are relatively small in size, this makes them easy, fast, and cheap to create. This is because they are intended to pass around, handed out, and posted in public places such as bulletin boards.

 After all, they are called flyers because they are sheets of paper that fly out in the streets. This convenience makes flyers work well, especially for small businesses. You can easily distribute or post in local areas near the vicinity of a physical shop or office as a way to introduce new business.

Unlike their electronic counterparts, printed flyers are tangible. This means they will not be wasted by getting sent directly to people’s spam folders. 

Custom Business Flyers

8 Amazing Tips For Creating A Flyer Design

With such a small size, it can be difficult for the flyers to get customers’ attention. But you are in luck. In this blog, we will give you 8 excellent flyer design tips that will make people save your flyers in their pockets instead of throwing them in the trash bin. 

Make It Clear

When making a flyer design, the text should be legible enough so its intent can be seen instantaneously, even from far away. Even if a viewer just gives your flyer the slightest half-second glimpse, as long as they saw its headline, your flyer already did its purpose.

Therefore, you should also put the most significant details in your flyers before anything else. You can always include additional information or assets later on if needed. 

Lastly, the call-to-action of your promotional flyers should be stated clearly. Sure, it might be fine to simply give your business information to people, but what do you wish them to do? The call to action will encourage customers to satisfy your flyer’s intention and provide your business with the desired result.  

Keep It Short And Simple

To make your flyer design ideas as clear as possible, the text they contain should be kept short and simple. Keeping information concise reduces unnecessary visual clutter., further highlighting essential details and therefore making the flyer more effective.

But because flyers are small, the space they contain for texts is very limited. The fewer words you use, the more space you will allow for them. This gives you more leeway to make your texts huge and more noticeable. 

If you think your customers still desire to know more, you can use a small portion of the flyer to direct them to your social media, website, or other contact channels. Not only it gives you more space in your flyer but also increases awareness and engagement for your brand. 

Use Fonts Wisely

If your business already has created its brand identity, it is generally best to align the fonts that you will use in your flyers with it for consistency. 

In case a brand identity has not yet been created, then you can play around and experiment with various font styles to find which ones do wonders for your business.

But remember to use only 2 font styles at most. You can choose a serif font, sans serif font, or a combination of both, as they are the most readable font styles. 

If you still want to make changes in fonts to highlight particular details in your flyer while still keeping its visual consistency, then you can adjust how your fonts look by making them all-caps, bold, or underlining them to make them more noticeable.  

Use An Image

Besides using fonts, you can make your flyer more visually striking by putting a banner image. Because some people are more naturally attracted to images than to a block of boring text. Our minds also interpret images much faster than text, which makes your flyer more effective, even for people with the shortest attention spans.  

Lastly, an appropriate picture also complements the accompanying copy, further improving the flyer’s effectiveness. 

Custom Business Flyers

Use A Color Palette

Keeping your flyer simple does not necessarily mean it should be plain and boring. Like fonts, your flyer’s color should match the created branding, so it looks familiar and easy to recognize.

 Although using fewer colors as possible is generally fine, giving your flyer a different color palette of up to three colors makes it more unique. This will help your flyer pop among the others.

If you intend to reproduce your flyer through a photocopying machine, then the colors must contrast each other well so that it would still look great in black and white. 

Don’t Forget Your Contact Info

Since flyers get passed around, you need to make sure that your consumers would still be able to find your business. 

You can do this by adding the following contact information to your flyer. 

  • Office or store address
  • Email address
  • Social media accounts
  • Mobile and telephone numbers
  • Website

Custom business flyers

How you are going to lay out your custom business flyers will depend on the size of your paper. 

For reference, here are the most common flyer sizes:

  • A4 (8 ¼” x 11 ¾”)
  • A5 (5 ⅞” x 8 ¼”)
  • A6 (4 ⅛” x 5 ⅞”)

Selecting a particular flyer size will give you an idea of how to size your assets and layout them accordingly.

Use Both Sides (Fold)

 Using both sides of the flyer gives you extra room for supplementary information. This way, you can add the most significant details at the front of the flyer and the rest of the details at the back. 

Flyers can also be folded, which gives you more flexibility with how you can layout them. By folding, your flyer can double as a brochure or even a fold-out book!

To Conclude

Every business can benefit from well-designed promotional flyers. Flyers can capture the attention of your customers and inform them about essential details and announcements from your business like a new product, a promotional event, a sale or discount offer, and so much more. 

Design Alligators’ team of expert graphic designers can help you in creating all types of promotional flyers. Contact us and get our flyer design services at the best price. 

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