Beauty Parlour Brochures
A brochure plays a critical role in any business. It sets up a communication channel between the brand and its prospective clients. While setting up a beauty parlour, you need to create Beauty Parlour Brochures Services that will address all your services, offerings, and special privileges. You also need to mention their pricing on the brochure.
Both printed brochures and e-brochures are highly effective and cost-efficient marketing tools that all beauty parlours must adopt. A perfectly-designed brochure is a symbol of genuineness and professionalism. Moreover, they create a brand image and open a channel of communication. Therefore, a well-planned and designed brochure is an essential part of every beauty parlour business.
Effective Tips For Designing Your Beauty Parlour Brochures Services
Below are the special and powerful brochure design tips that can convince people about your expertise.
Acknowledging Customer Needs
A Beauty Parlour Brochures Services must be designed to address your client’s demands. Each customer expects a customized service that depends on their hair and skin type. The brochure should provide information about all the customer queries. Therefore, you need to write the content of your brochure from the perspective of clients.
New trends are emerging in organic beauty care. So, if you are open to finding opportunities, your brochure needs to present the right message. Use quality images, rich features, and punchlines to establish trust with your customers.
Use Titles And Subtitles
People don’t have enough time to read long paragraphs. A well-planned title will help them understand your brand and capture their attention to read the brochure further. So, get creative with the words and think outside the box.
The subtitle gives a short peek into the brochure. Create a list of salient features and creatively use them in your titles and subtitles. Beauty Parlour Brochures Services should ensure apt yet elaborative text for the title and subtitle so that the customer can get an idea of everything in the brochure without having any further confusion in mind.
Promotional Discounts And Offers
Who does not get attracted to promotional offers and discounts? They are excellent ways of quickly drawing people to the stores. You will get an immediate impact with the help of well-prepared packages and discounts. However, it is necessary that the discounts are visible to all. Place them in bold and separate them from other elements in the brochure. Clients who will like to visit a beauty parlour must have the option to choose a package and avail services at a discounted rate. Utilize the vacation and festival times to offer more discounts and build a loyal clientele.
Limit Your Fonts
Using more than three distinct fonts on the beauty parlour brochure can make it unstructured and unprofessional. While creating a brochure, always remember that excessive font sizes and styles all at once can wreck its layout.
If you are using more than one font, make sure all the selected fonts complement each other based on size and style. Three fonts are more than enough to cover the heading, subheading, and body text.
Be Creative And Unique
Being unique will increase the recall value of your brand. Uniqueness is an essential factor that your Beauty Parlour Brochures Services need to exhibit. So, experiment with tones and colors. You need to let go of mundane brochure formats and layouts. Try to include graphics and elements in the brochure that people don’t see regularly. Also, you can try something new with brochure folds to capture more attention.
Give Your Clients A Reason To Act
Use unique call-to-action punchlines and callouts wherever applicable. A call to action brings excitement to a reader’s mind. Instead of displaying “call today”, give them a reason to get in touch with you. Identify salient features and add points in your call-to-action elements. For instance, call-to-action features can mention cost-effective service benefits, organic hair and skin care, precaution amidst the pandemic, etc.
The key skill lies in including call-to-action elements on all pages of the brochure. You can also seek help from a professional and get its Beauty Parlour Brochures Services to place the callouts in the right place.
Make It Easy To Respond
Share all contact details, not just address or location. When it comes to connecting with a company, clients might have their own preferences. A prospective customer must not waste time looking over the pages for your contact details. If possible, include the website links on every page of the brochure. Links to the website, email, maps, and calls will present customer service quality to your clients.
Why A Brochure Is Effective For Beauty Parlor?
Just like flyers, you can’t avoid brochures. Whether we are speaking about a bifold brochure, a trifold brochure, or any other type for marketing, it is the brochure design that captures your attention first. Based on the design and subject, you either throw it away or open it and read it. If you are given a brochure of something that you have 0% interest in, you are likely to still open it if the design catches your eye.
When it comes to beauty parlor brochures, the design must be on point. You can invest in brochure design services or create a brochure yourself that stands out. In this blog, I will share some brochure design tips and tell you what makes it good.
5 Things That Make A Good Brochure Design
It is time to see how to structure a brochure, where you should add all the essential elements, and on what pages of the brochure. The information I’m going to present is based on a trifold brochure, but the main principles remain the same. Let’s see how to design a beauty parlor brochure that stands out.
1. The Front Cover
The brochure cover is one of the critical components of the brochure. Its purpose is to catch the audience’s attention and fabricate an emotional connection that compels the audience to scan the brochure. This is where you should place the headline and image, for obvious reasons. The cover should also include your company’s name to set it apart and allow people to recall you even if they don’t open the brochure.
Hopefully, that is not the case. The headline and image managed to achieve their purpose, and people opened the brochure. However, the next thing they will see is…
2. The Inside Flap
This section is also known as the inside cover. Its role is to explain how your company can help prospective customers. It should increase awareness regarding a cause, provide solutions to their problems, and depend on the brochure’s purpose.
The inside flap is often considered the most important page of a brochure, as it should compel people to read more information. For this reason, make sure there is sufficient white or negative space around the text because a crowded copy will be difficult to read.
3. The Content
The content, also known as the body, is a brochure’s main section. If the cover is designed to get attention, and the inside flap makes them interested, then the content should provide all the important information regarding the brochure’s purpose.
This is the section that conveys your branding message and provides information about your product, company, and event. The text should be short and clear due to the limited space. It should convey only important information which people understand in one reading.
Put some consideration into the brochure design for the beauty parlor, regarding both the text and images. Use subheadings for the text and form them into small pieces. Use high-quality images complementary to the text.
4. The Outside Flap
While the inside flap is used to hook the readers into reading the brochure, the outside flap is mostly used to reward them for doing so. This section typically contains a “reward” for the readers. And in most cases, it is some sort of a discount. But it can also include a list of tips and tricks that help the readers.
The outside flap may contain a discount coupon or a QR code for a free item. You can offer a discount if people visit the store with the brochure. Also, you can include a lead form in your digital brochure in order to make people subscribe to your emails for some benefits. In short, make it worthwhile for them.
5. The Back Cover
Finally, the back cover is the brochure’s last page. This section has the purpose of allowing people to engage with your business in various ways: convince them to make a purchase, visit your event, donate to your cause, or follow you on social media.
Have some questions regarding graphic design? See if this comprehensive FAQ Design Service Guide can help.
What goes on the back of a brochure?
This page contains various elements, and we will go through them one by one. Now that you have provided the readers with all the information they need, it is time to bring it home with a call to action. The CTA should be clear and engaging as well as stand out visually.
The back cover should also contain the contact details. Once again, a physical brochure is limited in the amount of information you can add. However, if you want to add more than an email address or phone number, a digital brochure is the best option.
This is the common practice for a trifold brochure, but the same rule applies to any other type of brochure. Of course, you can make slight changes if you need to.
A well-designed brochure helps in introducing your business perfectly. Brochures can help increase the recall value of the parlour. Besides that, they are excellent marketing tools when reaching out to new clients.
Creatively and elegantly designed beauty parlour brochures can help sell your business. So, consider the big picture if you don’t have your brochure yet.